|Being a published writer goes
way beyond just words published in a magazine, newspaper, or online
content site. These days, if you want to be assured of more assignments
and better pay, you have to let people know your writing is out there!
The physical act of writing is only half the equation - smart marketing
is the other!
Publicity and marketing combined help to form the foundation of a successful writing career. Through this course, you'll master each of these elements. Whether you're a beginning or seasoned writer, there's a time when you must go past the mechanics of querying, writing stories, or developing articles and concentrate on essential marketing methods to highlight your work.
From traditional methods to conquering online venues, you'll learn how to strike the right combination of both to infuse your writing career with energy!
Exploring Traditional Marketing Methods for Writers
Using Local and Regional Media Sources for Publicity
Digital Marketing for the Millennium - and Beyond!
Pulling It All Together: Developing an Effective Marketing
In this course, students will learn how to tap into not only the basic elements of traditional marketing, but they will also learn the newest strategies for getting the word out there in the online community about who they are as writers.
By the conclusion of the course, students will understand how to design a personalized campaign that will harness their creativity and ingenuity in order to best present their work in a positive light.
Required Materials: None
Books recommended on this page are not required reading for participation in the course. Required materials, if any, are listed in the course syllabus.
Marketing for Writers
Guerrilla Marketing's 100 weapons for selling your work range from creating media kits and promotional calendars to appearing at book-group discussions and fundraisers. Each "weapon" is rated by its monetary cost to the author, and well over half are free.
Leave it to someone who writes about the virtue of frugality to produce a book that, by design, is a bargain. Shel Horowitz is a publicist extraordinaire, and "Grassroots Marketing" is head and shoulders above the crowd in its genre because it contains timeless information that is both creative and economically practical.