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E-Books - Breaking into Publishing

Facilitator:  Diana Bocco

Workshop Syllabus

Ready to join the virtual revolution? Discover the secrets to writing and publishing your own profitable e-book in less than a month. Learn how to take advantage of what you know, how to avoid the #1 mistake authors make, and the secrets to creating an e-book that sells on "autopilot" 24 hours a day.

Week 1What ... Why ... How

What is an e-book?  Why sell e-books. Choosing a topic. How to make your knowledge sell. Identifying a target market. What sells and what doesn't. Hot topics. Researching the competition. How to find experts, public domain text, and unique content. Digital rights management. 10 questions to ask yourself before creating your e-book.

Week 2:  Designing your e-book

Researching your topic. Length, tone, angle. Outlining and organization. Table of contents. The importance of a good title. From first to final draft. Avoiding common writing pitfalls. Going beyond text. How to find time to write. Beating procrastination and writer's block. Keeping the reader's attention.

 Week 3Construction

Laying out the manuscript. Building your e-book. How to choose your book's format. Free software to help you create your e-book. Tools and accessories. Designing a cover. Making your e-book "user friendly."

Week 4:  Setting sale!

Pricing your book. Marketing and distribution. Ways to increase sales. How to accept credit card orders. Why you need a website (and how to get one for less than $30 a year). Affiliate programs. How to find places to sell your e-book. Using freebies and teasers to increase sales. Getting free publicity. How to brand yourself for major profits. Sample success stories.

This course is designed to teach students how to write, publish, and market their own e-book. For 4 weeks we will work together to choose a profitable topic, learn how to write the whole manuscript in record time, research markets, and start marketing and selling online. You'll also get free access to formatting and designing software to help you create a stunning product that sells itself!

Prerequisite There are no prerequisites for this workshop.

About the Facilitator: Diana Bocco is the author of over 300 articles, short stories, and essays for national, international and online publications such as Woman's Day, Marie Claire, Adirondack Life, Writer's Digest, and Self. She's the author of two published eBooks: Top Tips to Start a Home Business (www.toptipsto.com) and Freelance Writing Success (Matt Plyos Inc.), plus three additional forthcoming titles. She is also the editor of the anthology Room 636: A New Take on Urban Legends, available Summer 2007 in both print and eBook format. Her website is www.dianabocco.com.

Registration: Select the payment service you want to use.
Workshop Duration: 4 weeks  

Scheduled Sessions for 2010:

June/July Session beginning June 28th

October Session beginning October 11th

Payment Services via Paypal:

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Books recommended on this page are not required reading for participation in the course.

The Self-Publishing Manual: How to Write, Print, and Sell Your Own Book, 14th Edition
by Dan Poynter

ePublishing for Dummies
by Victoria Rosenborg

The Well-Fed Writer
by Peter Bowerman

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